WELCOME
About Us
Sip. Gather. Connect. Create.
Mission Statement:
Fort Smith Coffee Company is the leading artisan coffee roasting company in the Arkansas River Valley. In addition to hosting regular events for locals, we enjoy inviting tourists and prospective residents into our renovated historic spaces. We take pride in acting as quirky ambassadors for Fort Smith, highlighting the artistic and cultural progress of our city. We emphasize the importance of human connection, as well as the full customer sensory experience, with attention to aesthetic, aroma, taste and hospitality. As a veteran and woman-owned/operated business, with grassroots beginnings at the farmers market, we now employ professional baristas and are expanding into a third storefront.
Vision Statement:
Beyond our cafes, we desire to be a coffee brand that locals can be proud of. By maintaining the highest standards in coffee sourcing, service and consistency, we will expand our footprint, by meeting people in their workplaces. We are actively growing our wholesale program, offering catering, mobile barista service, delivery and white label coffee roasting. We will continually re-invest in our cafes and roasting program, ensuring that we stay at the forefront of the evolving local coffee industry and provide the community with spaces for connection. We aim to be one of the top local employers, by cultivating creativity, offering competitive pay and continued professional training.
Values:
We believe human connection is crucial to wholehearted living. We believe in authenticity and growth. We believe in love and kindness. We believe in quality and creativity. And we believe life happens over a cup of great coffee.
The History
It all began in the first part of 2005…
…when we packed up our first apartment together and moved oversees. We spent the next year in Sydney, Australia, where coffee culture was already thriving. While Gabe (my husband) studied theology & music ministry, I (Kaity) worked for a coffee roasting company and had my first exposure to what coffee was supposed to be - ethically sourced, fresh roasted and dancing with flavors and aromas. I gained an immense appreciate for the community and relationships that form around a cup of coffee.
We relocated back to the United States, started a family and moved around a lot, for about 7 years. Along with our 4 children (Jack, Benjamin, Rebekah and Anabelle), we permanently planted ourselves in Gabe’s hometown of Fort Smith, AR.
When we arrived here, we found the coffee culture lacking a bit. Don’t get me wrong - there were a few local joints that we supported, but we were looking for freshly roasted coffee, which couldn’t be found. We decided to start ordering small quantities of green (raw) coffee beans and roasting them in our kitchen, in an old-school popcorn popper. We could only roast about a half cup of beans at a time, so we were really only supporting our household consumption.
In early 2014, we decided to upgrade to a commercial, small-batch, fluid-bed air roaster. This is when our brand, Hawk and Horse Coffee Roasting Company, was birthed. Shakespearean Sonnet 91 solidified our choice - “…of more delight than hawks and horses be.” It described a love, far greater than earthly pleasures.
We roasted beans in our kitchen and on our back deck. Once we perfected our roast profiles, we started selling the freshly roasted beans at both local farmer’s markets and The Shops at BrickCity.
Although we had a totally grassroots beginning, we knew the time would eventually come, for us to open a brick and mortar. In early 2016, we began looking for a space. We fell in love with this little corner downtown. It would have been easy for some to overlook, but we saw the potential. All it needed was a little breath of life!
We began renovations on 1101 Rogers Ave in November 2016. Along with a good team of friends and skilled contractors, we busted through walls, tore down ceilings and essentially gutted the building. Once down to it’s bones, the character of the 1928-built filling station, began to shine. We opted to keep the existing teal stripe, graffiti and distressed brick, that lines the interior. Urban charm, at its finest.
During renovations, we decided to change the name of our business. So let’s hop back in time for a second, to 1904, when a company called Fort Smith Coffee Co., was first formed. Located near the riverfront, on N. 2nd, they were one of the largest importers of coffee from Brazil. The company dissolved sometime in the late 40’s, but part of the original building still stands, next to the Park at West End.
We did a lot of research on the history of coffee in Fort Smith, so we were excited to find this information. We decided that the Hawk and Horse brand would be able to marry with this name because it has such a rich past, but also represents the current and future progress of our city. You will still find the hawk and horse in our logo, as they represent our roots, but we are now proudly bearing the name, Fort Smith Coffee Co.!
We finished up renovations and opened the doors to our first brick and mortar on May 12th, 2017. We were met with immediate support from the community and have continued to see growth. We quickly outgrew our kitchen space, so we built a small spot inside The Shops at BrickCity, to house our modest bakery and offer barista service.
We are thankful for our beginnings, and are looking ahead to the future and how we may better serve Fort Smith!
JOIN OUR TEAM
JOIN OUR TEAM
We are always accepting applications!
ABOUT THE FOUNDERS
Gabe and Kaity Gould are the co-owners and operators of Fort Smith Coffee Co. Gabe is a Fort Smith native and Navy veteran. Kaity was born and raised in San Luis Obispo, CA. Together, they balance the business and the raising of their four children - Jack, Benjamin, Rebekah and Anabelle. Coffee Co. is truly “mom and pop”, so you will often see them in the shop with their team.
About our coffee
We use only Specialty Grade Arabica coffee beans, which are grown mostly in higher altitudes. The coffee plants are evergreen shrubs, that produce small, dark red 'cherries.'
The ripe cherries are either harvested by hand, or collected by a harvesting machine. The cherry then has the pulp removed, leaving the seed or bean, which is then dried. While all green coffee is processed, the method used varies.
We buy green coffee beans and roast them to perfection, in our commercial fluid-bed air roaster. We track each roast on ADR (Advanced Definition Roasting) Technology. This allows us to develop consistent, medium roast profiles.
We package all of our freshly-roasted beans in lined natural kraft stand-up pouches, that have a one-way degassing valve. These specialty bags allow gases to release from the coffee, without allowing any environmental factors inside.
We only serve coffee that we roasted ourselves.